Mining for Unknown Unknowns

Unknown unknowns are future relevant contingencies that lack an ex ante description. While there numerous retrospective accounts showing significant gains or losses might have been achieved avoided had such previously uncovered, getting hold of unknown still remains elusive, both in practice and conceptually. Using Formal Concept Analysis (FCA) - a subfield lattice theory which is increasingly applied for mining organizing data this paper introduces simple framework to systematically think out the box direct search unknowns.